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What must a salesperson's personal website include?

  1. The services offered by the brokerage

  2. The seller's personal information

  3. All individual states in which the salesperson holds a license

  4. A testimonial section from previous clients

The correct answer is: All individual states in which the salesperson holds a license

A salesperson's personal website must include details about all individual states in which the salesperson holds a license to ensure compliance with legal requirements and to inform potential clients accurately. Including this information is crucial because it allows clients to understand the geographic reach and legal authority of the salesperson to practice real estate in those states. This transparency fosters trust and helps clients determine if the salesperson can facilitate transactions in their desired locations. In contrast, while providing services offered by the brokerage, personal information, or testimonials may be beneficial for marketing or relationship-building purposes, they are not mandatory elements that must be included on a personal website according to real estate regulations. Focusing on license information helps uphold standards of professionalism and accountability in the real estate industry.